Sick 3D Collision Billboard From Amélie Company

pretty impactful concept imo. pun intended.

great work and concept

It's really cool, but I kept thinking that though the car would be crushed I'm not sure a small sedan would do that much damage to a trailer.

You guys are hilarious. I like that Amelie uses their inside hook ups at CBS to get some really riveting coverage of this completely mind boggling concept.

Sure, sure, executed well.. but not news-worthy.

And yes, billboards on the highway addressing distractions are sort of an ironic statement... the copy needs some love. So risque!

@ Brian

Probably needs some corpses too... just to give it that extra realistic feel right?

I like it. It's clever and still more effective than anything that can be done with those maddening digital billboards. This is a good campaign from a small Denver agency. Nice job.

Props Suggett et al. Killing it.

Well Rob, I think the corpse at that apparent speed would have flown over the trailer into the unseen road beyond. Or just completely flattened against the trailer, which would not be seen from this perspective.

Actually I take that perspective comment back. Yes, it needs some corpses. Like those meth campaigns.

I'd say they did a smashing job.

Nice job Suggett and Gordy!

Great idea. But I agree that the amount of damage done to the truck is way too much. Doesn't look realistic.

"(Never thought we'd be saying that as long as we lived.)"

So much for building up denver—sounds like the egotist just wants to tear it down.

Look back at their past work, dude. They've made a 180 in the last six months.

Tailgating = wrecks. Stunning work.

Very cool. Nice campaign, Amelie.

Sorry, dont get the hoopla about these billboards
Though they are better than the Golden Colorado billboards

Won't it be so ironic when someone distracted by this billboard rear ends another vehicle?-that will be news worthy.

local news sucks
except for hot anchors

Wonderful stuff, Paul/Gordy and team. Really well done.

Excellent work guys.

Did you find a way to keep the French egomaniac out of the concepting sessions?

Well done you guys. Looking forward to what you do next.

How can you disagree with it being news worthy when it made the CBS nightly news? Not reinventing the wheel in terms of advertising, but its a perfect use of the medium and and a great, simple Idea. Also, I love the line "how's your driving?"

Good for Amelie, and hopefully the coverage gets some clients lokking their way

Yeah but can you help the colorado girls?

@dcolburn31

I think what people are saying is it shouldn't be on the fuckin news. It's more proof that CO will never have a fair chance to compete in a larger ad/creative market when Bob the evening news guy talks about how wild them, there billboards are. Sort of degrading if you ask me.

The News should be talking about RTD cutbacks, the $100 million transit project going on right now... crime, the environment or the Biennial... right?

Being someone that used to live/work there and seeing it from the outside... makes me very proud of my move elsewhere.

@everyone else

Again, nice concept.. seems to have come together well... but the fact that the local news station is celebrating its success isn't much of a defining factor and being quoted by this site as "Sick 3D Collision Billboard..." is not a very empowering collection of accolades in my book.

@amelie

Keep on crushing it gentlemen. Nice work.

rob is proud of his move elsewhere everyone, how exciting and relevant to the rest of the world. dude, how did "elsewhere" ever get along without you?

You might have to keep moving because it's clear you still have yet to find a life outside of plying your ranty shallow comments on a town that you so obviously can't stop looking back at.

@Rob

I think you're missing the point a little. As Creative Director on this job, I wanted to do something that would not only draw attention to the board, but give the news an angle so that they could cover the issue. Our client, the Colorado State Patrol, is doing this to warn people about the dangers of tailgating and cutting off trucks. People are dying. The billboard alone may not be newsworthy, but the reason it was built IS news. It's done to save lives. And if an initiative to save lives is not worthy of the news, I'm not sure what is. The State Patrol has received tens of thousands of dollars of free PR for their campaign because of this billboard. And for me, that's a job well done. By the way, I do think it's sick. But I'm clearly biased.

So Suggett, if I'm translating your Queen's English properly, what you're saying is, this work was designed to solve a problem for the client - not merely end up in an award show book or reverse some notion that Denver isn't a creative hot spot. Some people.

Kiker, I should buy you a drink sometime. That's the whole exercise here. How do you generate buzz for your client? How do you get people talking about the issue. We did the same thing for CDOT motorcycle, and got on the news. More free PR for the client. Awards, they are a byproduct. The aim is always to do the best you can for your client.

Suggett et al, I think this story sets up a good debate about how to define, "Helping Denver suck less." Some might say more creativity is the "Help" we need. Others would say what sucks is not being as great as we could be at solving client problems. I know creativity is designed to attract the consumer's attention, which is the first step (possibly) in solving the client's problem. Personally, I tend to care less about what creatives - especially those from markets with more creative scale - would say about your work and care more about the result - how many lives it saves. Now, about that drink.

Nice Job Paul. I saw it as soon as it went up and it was a quick read... Message loud and clear... "don't tailgate." It's nice to see the behind the scenes images.

Bill and Armando did a great job. And the installers nailed it, too. All in all, it all came together well and I'm thankful to everyone involved. It's great to do advertising that has the potential to save lives.

Again, for those that can't see past their own version of my comment. I never said it wasn't done well... nice job to those who worked on the project. Yay!

All I'm saying is that having your work featured on the evening news is not a great indication of a project or campaign's success. It clearly doesn't measure any level of value; it really just announces to the world, that said studio did it for the obvious reason by the request of the client. If you're using the news a source for metrics, than I suggest that we should all stop trying to get published, invited to speak at lectures, seek out more challenging briefs, push concepts a little further or attempt to actually "Help Denver Suck Less" because the news is obviously a better means to prove to your client that you are worth your rate. In short, I think the news is terrible, and SHOULD NOT be used to persuade your client that you've done your job well.

@soojay I'm just saying that calling something "Sick" isn't necessarily the reference I'd see fit to describe great work... sort of junior, unless you throw the same term around in front of your clients.. then glorious.

@therapists worldwide
I never said that CO is less off because of my leaving.. I still have a great deal of respect for CO... there are people that tend to ruin it from time to time.. Overall a lot of great people there, do their best to hold shit together and stop its members from tearing it apart via false pretense or by over jealous members of the advertising community's remarks on credibility.

The reason I made my way back to this shit stack of exaggeration, anonymity and circle jerkery is because someone linked me to it. Plus I tend to care.. but I appreciate your version of my comments as well. I'd invite you out for a drink too, but apparently you are not a real person.

Advertising is about impressions. News coverage is added impressions. Free advertising is good. News coverage is good. This isn't about us.

"Advertising is about impressions"

Truth. But one could argue that getting this ad pasted up in a bathroom somewhere in Canada would be just as valuable under that same ideology.

That's the sort of traditional thinking... old thinking.. not very influential thinking that's killing the industry. Modern advertising is about quality not quantity... influencing lifestyles and offering services. Long-term relationships with consumers through the use of a client's resources...

If getting news coverage is the ultimate goal or a large part of an ad campaign like this, why make billboards? Take it further, make it great...

Free doesn't make it good, silly person.