NEWS
Smile for Mac & Cheese
Crispin Porter + Bogusky, Boulder have been toying with this smiley noodle concept a lot in their recent work for Kraft Mac & Cheese. It's digital. It's outdoor. And now it's digital outdoor.
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props to scott prindle and the CP+B digital team for this one. very cute. makes me hungry. :)
Skeletor hate smile!*
*Said with a huge grin.
It's just really good - instantly makes you feel good about a product that could easily be overlooked.
It made me smile just watching it! Also famished.
saw this one for Traveler's Insurance while in the airport:
http://www.youtube.com/watch?v=17vubzcqJ0E
I think that the macaroni has a lot of potential. It's definitely cute and made people stop and interact but there's something missing...just not sure what it is.
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