Nothing communicates the world-class knowledge and expertise of the medical teams at the University of Colorado Hospital quite as elegantly or poignantly as the stories of triumph contained in its halls. So Cactus asked: what if the walls at the University of Colorado Hospital could talk?
As one of the top academic hospitals in the nation, knowledge is the backbone of University of Colorado Hospital. As a result, UCH is home to some of the nation’s best specialists and sub-specialists who continually develop proven breakthrough treatments for the most unusual conditions and new ways to treat common ones. Cactus’ goal was to develop an integrated campaign that not only communicated this fact, but also served as a platform to accentuate each of UCH’s four key service lines: Cancer, Transplant, Neuroscience and Cardiovascular.
To bring the campaign to life, Cactus developed a series of integrated tactics from outdoor boards, digital and print to high impact installations in major public spaces throughout Denver. (The installations are actually walls that were removed from the hospital as they were remodeling.) Every tactic told a piece of one of four stories of triumph from each of the key service lines and encouraged people to visit the interactive campaign microsite at UCHwallstories.com. Once at the site, users could experience the full stories and learn more about great accomplishments and breakthroughs at University of Colorado Hospital. The campaign runs through June 2013.
Norm Shearer, Creative Director
Jeff Strahl, Assoc Creative Director
Kate Schmitz, Interactive Director
Elliot Nordstrom, Copywriter
Michael Maciolek, Art Director
Summer Hershey, Account Supervisor
Devon Black, Associate Account Executive
Gennifer Hobbs, Strategic Director
Jamie Sharp, Producer
Mark Tanner, Production Artist
Production & Color: Futuristic Films
Bill Timmer, Director
Sarah Liles, Executive Producer
Luke Bishop, Editor
Alcheh & Hunt – Orginal Music
Elliot Hunt, Engineer
John Johnston, Photographer
Armando Martinez, Retoucher