Cactus is feeling optimistic and wants to share their warm fuzzies with the world. So they created a New Year’s card in the form of a Resolution Cactus kit. It was mailed complete with a collection of 30 resolutions – from beatboxing to lion taming to woo-hooing – designed to inspire and amuse. The kits were mailed with 30 cards and a diagram to use as a reference for building the Cactus.
Cactus Designer Jorge Lamora came up with the initial concept for the card. He wanted to send people something fun and interactive that would last longer than just the initial opening of the card. Like a Rubik’s cube or Bucky balls, the Cactus can be a desk figurine to fiddle with all year long. Copy, design and production of the Cactus were a collective effort and Sprint printed the kits.