The newest execution in FirstBank’s ongoing “We’re here to help” campaign turns an out-of-home display unit into a children’s circular treadmill. The physically interactive advertising is the work of TDA Advertising & Design, Boulder.
At the Denver International Airport, a plexiglass rotating signboard is headlined, “Tire your kids out so they sleep on the plane.” Kid-sized handprints appear three-and-a-half feet above the floor, and, above them, the instructions, “Have children place hand here.” The signboard makes one revolution every 30 seconds. The advertising is intended to “amuse and befriend” traveling parents.
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CDs: Jonathan Schoenberg, Thomas Dooley
AD: Neal Desai
CWs: Jeremy Seibold, Joe Nafziger