This year, Denver rolled into the summer with a substantial deficit in our reservoirs. We were way behind on water supply and still in the middle of a bad drought. So, this year's campaign from Sukle gets drastic, asking Denverites to 'Use Even Less' than they have in the past. With the amount of brown lawns around town, it looks to be working.

For some nice additional insight on the last 9 years of Sukle's working relationship with Denver Water, check out the interview Osocio published this weekend with Mike.

From Osocio's interview:
"When the campaign launched, one of our strategies was to embed the idea into the community. Other utilities in the city used TV, newspaper and radio to communicate to their customers. Their messages had no sense of personality or empathy. They were just telling the people what they thought they needed to know. Denver Water and Use Only What You Need were different. The campaign was developed from talking with customers and understanding how they thought and what they thought. From the beginning, the campaign engaged customers and depended on them to help spread the word and convince neighbors that wasting water was wrong. Ambient is an excellent media to engage people and get them to spread a message. Its freshness was a really unexpected (and welcome) departure from how the other guys were communicating. The appeal of ambient is how people interact with it and that they get to be both part of the idea and media vehicle to pass the idea on."

#DIRTLUNCH is a midday escape for Boulder's creatives, brought to you by Null Empire. With the amount of trails in proximity to downtown, there’s no reason not to spend your afternoons back at your desk covered in dirt and sweat.

Leaving Wednesdays at 12:00 from 11th/Pearl, we'll take the Boulder Creek Path to Valmont Bike Park and shred some trails. The proximity to downtown makes it easy for people to bounce back to the office for any obligations.

So come on out, meet some creatives and hit some jumps — if that's your thing. Valmont offers terrain for all types of riders (it's basically a playground for grownups).

With its new look beginning to establish itself within stores, advertising and uniforms, Domino's Pizza and CP+B got to thinking about what happens to all that stuff with the old mark, like signage, clothing and store materials. So today, they launched a unique program to save Domino's old logo materials from landfills — and instead, put them in the hands of selected artists around the country.

The Second Hand Logos program launched today on the Domino's Pinterest page, delivering the dream to several local artists of having their unique work on display to a nationwide audience — not to mention, potentially intriguing interested buyers.

Ten artists have taken on specific projects utilizing old Domino's logo belongings. Their work, including items for sale, photos, updates of ongoing projects and information about the artists themselves can all be found at SecondHandLogos.com. Nice idea to keep Domino's rebrand upfront in the news.