New Age Dad Targets CP+B
New Age Dad is a band of two dads and two toddlers (and sometimes two moms) living in the Park Hill area of Denver. Realizing that Crispin Porter + Bogusky is on the outs with VW and shopping around for a new auto client (with interest in Chrysler), New Age Dad put together a treatment for a commercial hawking the Aspen hybrid – featuring their song ‘The Weekend’ that they’d like CP+B to use as part of their next car campaign.
The commercial script was released in tweet-sized bits throughout the course of the day yesterday – with each tweet linking back to a page on the band’s site, which has the script in full, along with a summary of their intentions.
The band says of themselves: Even though our average age is 17 (remember two toddlers are band members), we are too responsibility-laden to be hitting the road in a van. NAD is band of subdued homebodies and, minus label support at the moment, we plan on building a fan base and sterling reputation through play dates with other artists, musicians and filmmakers. Both dads in the band have worked extensively in print and web media and hope that licensing our music will one day pay our mortgages (print work surely won’t).
Here’s the track they’re pimping. A video featuring the song is below. Good luck, fellas.