How Crocs Crashed

Ries’ Pieces has an interesting article on how success is sometimes your own worst enemy – as illustrated by the rise and fall of Crocs, stationed here in Boulder. Laura Ries offers the following five keys to keeping a hot brand “hot.”

1. Dampen Demand.
2. Resist Line Extension.
3. Control Distribution.
4. Focus on Core Consumers.
5. Expand Globally.

And, thankfully, she mentions marketing at the article’s end. Read the full story here.