Colorado Agency Steals New York Client

Congratulations to TDA Advertising & Design, Boulder who just bested NY agencies Gotham and Agent16 by winning the Chobani Greek Yogurt account, based in New York. The review lasted three months, with selection being based on spec creative.

“It’s exciting to get the nod from a company that knows how to make the right decision, not just the expected one. At first Chobani was only going to consider New York shops, and we weren’t even going to be in the pitch. But after an informal meeting they decided that the right chemistry was stronger than a couple time zones,” said TDA creative director Jonathan Schoenberg.

Chobani vp of marketing Doron Stern adds, “As a young and growing brand with a strong northeast base, we were impressed with TDA’s creative insights into how to leverage a regional-sized budget into a national presence.”