NEWS
Cheapotle.com... It's WAR.
You know, we’re usually pretty laid back here at The Denver Egotist. Well, sometimes. Maybe. But when it comes to the complete crap Chipotle is throwing out there right now, we just can’t take things lightly.
They dumped a good strategy, great tone of voice and simple menu for a new, wimpy, pandering, spineless, putrid abortion of a campaign that puts Chipotle in the same category as Taco Bell and McBland.
The time has come to rally the troops and do something that really draws national attention to this crap.
Cheapotle.com launches today, with the sole aim of getting Chris Arnold, Chipotle’s “Director Of Hype, Hoopla and Ballyhoo, and crew to rethink their horrendous mistake and make things right.
The site will be around as long as the putrid work from Butler, Shine and Stern is stinking up the streets, newspapers and magazines of America.
Get your lazy asses over to cheapotle.com, leave a comment, submit a picture to the gallery and do something useful today.
Chipotle may have started this, but we’re sure as hell going to end it.




Comments
I was quite confused by the ‘classic burrito”. I asked for refried beans and the guy was like ‘then it won’t be the classic burrito anymore’. Who fucking cares?
^ This comment would be better served on cheapotle.com. Get over there!
Served.
“I haven’t seen white people this angry since they cancelled Mash” -Chris Rock
wow. just wow. but i have to agree, the old stuff was so much better. every time i see a billboard now i think mcdonalds and tacobell. i just cant help it.
i’m really confused as to why someone would go through all this effort… it’s a burrito place.
Really? What a waste of time and energy. You guys should be supporting Illegal Pete’s anyway!!
I love you guys.
“Chipotle may have started this, but we’re sure as hell going to end it.”
Haha! Sure. Good luck with that.
This is getting old. I agree with Steve above. IP breakfast burritos are the shiznat.
Just get a burrito at the place two buildings down, and save your energy for a cause that matters.
WAY TO GO EGOTIST!Based on my previous Chipotle eating habits, thats around $450/year I shall be spending elsewhere. (now that I added that up, its pretty depressing actually)
What Jamie said.
Way to advance Denver society. No really, Denver is sucking less because you’re whining about burritos.
Big whoop. How about you spend your money on a good burrito, like Illegal Pete’s. Hell, even Whole Foods has better burritos than Chipotle (but they are way better than Qdoba).
Maybe I’m in the minority, but I have never thought Chipotle had good advertising. It’s always been derivative drivel. Now it’s just derivative drivel on a higher budget.
illegal pete’s is racialist
uhh….Does this mean that one of the people who came up with the original campaign is one of the Denver Egotists?
there’s a good taco place on santa fe, but watch your apanglish or you’ll end up with a tripe taco. no tripe at chipotle, es verdad.
Let me see, a bus shelter ad that is heavy on the copy. I’m a media guy and know that that is a no-no from the very beginning.
Chipotle has jumped the shark with this new campaign, the same time all of their senior execs are selling shares when they should actually be buying it.
Go to Qdoba, I’ll see you there.
All these fast food places SUCK. Thats why the advertising sucks. I hate Chipolte . So bland I can’t believe people eat there.
it’s just big. SOOOOOOOOOO Big. Good riddance to old rubbish.
The gloves are off! The delete salutes you!
Have you guys tried Noodles ? Yummmmmmm……..
Looks like there is some talking going on here too: http://www.qbn.com/topics/592838/
Smothered chile relleno burrito from Taco de Mexico. Nuf said.
Well… Having had several – MOST UNPLEASANT – interactions with Mr. Arnold and his excruciatingly high opinion of his skill and company, I have to say I highly doubt that any of this will strike a chord. IF the arrogance he exhibits permeates Chipotle’s culture – this is a fruitless endeavor.
BTW – Moe’s is good too. Freebirds in TX kicks ass.
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