NEWS
Sukle's 'Grass Is Dumb' Is Really Smart
How many PSA’s have you seen that try to guilt you into acting a certain way? Recycle or the polar ice caps will melt. Don’t have sex under 18 ever. Smoke and die. Blah, blah, blah.
Sukle Advertising & Design, Denver has chosen a better, guilt-free way to get Denver residents to dial back their water usage this summer – under the moniker ‘Grass is Dumb.” And because grass is dumb it won’t mind (or know) if you’re watering it two minutes less. It’s a simple message that doesn’t make you feel guilty, and we’ll bet it’s working.
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nice campaign, but I’d wager that Nevada’s plan to pay homeowners up to $300k to get rid of their lawns is more effective. natural landscaping FTW
http://www.greenbiz.com/blog/2009/07/20/cities-creative-water-savings
The earlier work in the campaign was way better in my opinion. This is getting bizarre now, and losing sight of the “use only what you need” campaign idea.
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