Are Monkeys Working for the Zoo?

aaaaaaaaahhhhhhh ha ha ha ha ha ha ha ha ha ha! (generous laugh)

So sad! The Denver Zoo deserves better!

i love the fly. Did a little kid do it?

Maybe they just mean if you visit behind that barbed wire fence, you help animals.

It’s, uh, what do you creatives call it? Viral! Yeah, it’s viral.

Which reminds me, can we issue a moratorium to clients on the use of the word viral? It does not apply to anything with a teeny budget, or that you want to put on YouTube.

Sorry for that tangent, back to this post: logos aren’t important! Wait, what? They are? sigh I have the worst f*cking advisors.

Visit where? The frog? The restaurant where they serve flies? One vital role solid advertising agencies need to play is protecting clients from themselves…

Gerald Ford is dead today. He was mauled senselessly by a circus lion.

I’ll use this as a case study to show why agencies and clients should work with a professional studio. My empathy lies with the person who proofed those files.

guys, guys open your eyes lest you swallow a fly.

the logo is there, unfortunately the designer grabbed it off the website and it was still RGB, so it’s down in the corner really small and, alas, invisible to you CMYK dwellers.

Does anyone know if it’s actually for Denver Zoo? Could be a really bizarre ad for the local prison, or maybe a daycare?

Here’s what they should look like.

Yeah, I have two plastic cups from the zoo with that design on them…. With the logo.

I was joking. There’s that sarcasm again, failing miserably.

It’s a reverse teaser campaign. We created that work with all the elements a few years ago, thus telling the whole story. Every year something will be removed, until ultimately it’s just a fly on a green board. Fingers crossed! Hope it doesn’t backfire!!

As a monkey involved in Denver Zoo’s advertising decisions I thought I should shed some light on this matter that has the denveregotist jungle in an uproar. I would have responded sooner but was busy throwing poo at a dart board trying to complete Denver Zoo’s advertising plan. As some have guessed Denver Zoo may have purposefully left the logo off because the purple in it clashed with the green background and McClain Finlon created such a recognizable ad it obviously wasn’t needed. Or maybe we were way too busy grooming the other primates in the office that we overlooked the missing logo on the proofs and signed off on it. Or, as crazy as this may sound, maybe the billboard printer used a bad file from last year and sent the proof to an incorrect email address (possibly to an email address from an agency that used to represent Denver Zoo but has since closed) and proceeded to print and install the billboards as soon as possible to maximize exposure for Denver Zoo without a signed proof. Whichever story you choose to believe just know that I’m happy because the problem was addressed quickly and Denver Zoo has been appropriately compensated with bushels of bananas for the mistake.