Denver 50 Entry: Sneak Peek #1

Here’s a Denver 50 entry from our friends at Integer. So you don’t jump down their throats, they specifically asked us to tell you that Rob Schwartz – one of the judges in this year’s show and a CD at a TBWA\ sister shop in L.A. – will exclude himself from voting on this entry. Wouldn’t want anyone pulling favorites like every other award show in the world. Here’s what Integer had to say about their entry:

In honor of World Environment Day, our parent company [Omnicom] launched the Carbon Neutral Challenge—a competition among agencies to come up with the most creative way to reduce total carbon emissions. The challenge was extended to 300 [TBWA\] agencies across 75 countries. Participants documented their efforts, and the agency network voted on the winner through the Intranet. There were over 40 finalists, representing some of the hottest agencies in the world. Simply put, our film was about waste—made from waste. And we won. Pretty cool.