In The Egotist Inbox: Motive
Motive is a hybrid agency. They bring best of breed capabilities in the areas of digital, experiential, and promotional marketing together in ways that are fresh, relevant and focused on results. Clients that hire Motive are typically looking for an agency that can bring some highly creative, non-traditional thinking to traditional business challenges. (How can I find unique channels for connecting with consumers about my brand? How can I turn my street-based marketing into relationship marketing?)
One of the coolest things they work on is “The Dew Report” – a branded entertainment series that ran on Current TV and is currently featured on the Mountain Dew website. The series focuses on uncovering emerging sports that Motive feels have the potential to break into the mainstream. The series is the most watched and most popular video series on Mountain Dew’s website – a site that averages over 750k unique visitors a month. Check out Motive here.