Microsoft Campaign: Phase II "I'm a PC"
To have these new spots totally disconnected from the Seinfeld/Gates sitcom spots seems foreign to everything we’ve ever learned about the ad game. Also, it’s interesting to note one of Microsoft’s new celebrities, Pharrell Williams, has attested to being a Mac guy in the past. We’re pretty lost as to the exact strategy being enacted here. Agency: Crispin Porter + Bogusky.