Cancel-Out 2008 Via TDA

/ Comments (1)

TDA Advertising & Design has launched their very own get-out-the-vote effort. It’s called Cancel-Out 2008. Their theory: if you don’t vote for your candidate, you aren’t able to cancel out a vote for the other candidate. So they’re encouraging people to find a politically-opposed friend or enemy, pair up with them, and pledge to cancel out their vote on November 4th.

To help people out, they’ve created a Facebook application, Cancel-Out 2008, that pairs them up with their cancel-out buddy/non-buddy for all the world to see. A Cancel-Out-Meter also measures which candidate is ahead in the nationwide cancel-out.

They’ve also created a blog that provides information on how to vote, as well as the Cancel of the Day – pairing of notable people who will certainly be canceling-out on Election Day (e.g. Ashton Kutcher and Bruce Willis; Socks the Cat and Barney the Dog).

E-cards encouraging the cancel-out are provided at the blog, with messaging like, “I hope our friendship can survive the election, but I’m still cancelling your vote.” Recipients of these scathing e-cards are sent to the Facebook application to complete the cancel-out.

Agency: TDA Advertising & Design
CD: Jonathan Schoenberg, Thomas Dooley
ACD: Jeremy Seibold, Matt Leavitt
CW: Brad Phifer
AD: Will Geddes
Developers: Facebookster/Salsoft


I think its a good concept and I like the use of FB. What I don’t like is the way the information is being delivered. Im not trying to read into things to far when I say this, but what the hell is “you have uncancelled 32 votes” mean? Or Obama has 76 uncancelled supporters? Its worded uncomfortably. The blog has some legibility issues pertaining to the color choices in certain areas on the blog. Again, interesting concept, I just think im sold on delivery.

I dont know though? What do the rest of you think? Is it selling you? Does it accomplish attracting voters to participate and educate them in a way to encourage more people to go out and vote? Does it strike you as well thought out and original..?

Either way, kudos for doing something current and pitching in!

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