Newsworthy

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CP+B and texturemedia are teaming up on build your own VW, the next phase of VW’s site.

→ The collaborative team that positioned Naked Juice for a sale to PepsiCo has been reunited to relaunch another national brand. Xylem CCI, LeeReedy and Killer tomato Red (freelance writer, Eric Kiker’s company) are working on the reintroduction of Atkins to the country. The campaign will feature full-service digital, national print, FSI and in-store components.

Liquid inc has been selected by Gregory Mountain Products to develop creative that connects with the company’s outdoor enthusiast clients and creates brand awareness internationally – polishing the current 2008 advertising campaign and developing a new 2009 campaign.

Comments

Congrats Liquid. I heard Wedekind’s the bomb over there.

Atkins? The diet books? Someone please explain.

CP+B and texture partnership could be a mess. Agency partnerships in Boulder haven’t traditionally gone very smoothly. Processes collide.

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