Sukle Floods Denver With Fantastic Work

My favorite unintentional bonus of billboard #2 (at the intersection of Speer and Federal) is that right next to it is a billboard for Elitch Gardens’ “RipQurl”, which is a water park ride. So, i think D. Water’s billboard should be changed to show only a middle finger…and have it point right at the advert for a questionably-named, poorly-conceived (what the hell is that Elitch ad a picture of, anyway? the underside of the ride, or what?) excuse of a ride —never mind the water usage it generates….

(and yes, I know Elitch’s has virtually no cash for marketing at the moment, but you don’t need good $$ to have an effective campaign, just a good creative team and clients/owners/marketing VPs who are willing to turn a disadvantage into an asset….)

I love all the brilliant, media-bending executions of this campaign. But even the übersimple but clever outdoor execution with the hose is engaging. Nice job, Sukle-ites.

there’s a huge set up in belmar too. right at the corner of wads and alameda. something about how much water a running toilet wastes. cool stuff.

but, i’m not a huge fan of the new bus boards. i appreciate the effort to push the campaign, but they don’t work as well for me as the earlier stuff.

nice work sukle

There is a pole wrapped water spout billboard on Colfax & 1-25 that is pretty fuckin’ cool.

I agree with Claire. The new bus boards aren’t quite the caliber of the other stuff. Key holes, puzzle pieces and ying-yang symbols are all too common in advertising. But everything else I’ve seen for the campaign is freakin’ awesome. I’m jealous.

i feel like the campaign is getting alittle too clever for itself. im talking mainly about the bus boards, i like the idea of stripping down something to its bear minimum vs. the new concept of harmony between use and need. dont get me wrong its very clever, i just dont think the read is as quick or powerful.

orange is the new red.

I wonder why other utilities (like Xcel) haven’t piped up and suggested conservation campaigns on their own. I think at one point we’ve all seen that kid with the scrunched up face like the old Bitter Beer face guy for Key Light, where the message reads Smell Gas?

Water Board set the bar. Why not try and one up it?

I’m waiting for the interactive.

Mike? ;-)

Although we can see from the photo that the sandwich board guy is pretty interactive.

interactive is not the be all end all. This campaign is proof. (Sorry all you firms selling web software under the guise of web design.)

And Jay, I don’t disagree that compared to the Denver Water campaign, the rest of the utility stuff is weak to say the least, but Sukle should get credit for that. Before they took the reigns, area shops were simply pumping out the expected drudge and doing nothing to push for great creative. Great work Sukle.

This work really is brilliant advertising. All the way. Great work guys. Keep pushing those limits. This town needs it.

Excellent stuff. Tough to top the stripped down taxi, though. That was awesome.

Great work!

Am I alone in thinking that the strategy has shifted through this campaign. I loved the idea of promoting the “use only what you need” idea with examples of thriftiness, like the billboard that was almost empty. But now, the message has reversed, showing too much water use (wrinkled fingers, faded pants). I much preferred the first round. And the stuff with the yin/yang and keys is letting the side down. Remember, you’re only as good as the worst piece in your book.