Chipotle Setting Sail
If you’re bummed by the news that Chipotle just named NY’s DeVito/Verdi its agency of record, so are we. Our cohort Jay Weise at Weise Communications, who spotted the announcement in BrandWeek yesterday, makes some good points in his note to us. And so we quote.
And the saga continues…. It’s the story in every market I’ve ever been in outside of NYC, Minn, Chicago, LA. The agency that starts out with the client when the client is just starting out, never gets to be brought along as the agency when the client gets older. It seems they always want someone bigger and that means out of town, whatever that town or city may be.
I also wonder if the total package, “advertising and creative assignments, including work on outdoor, print, radio, digital and non-traditional executions, as well as national media planning and buying” per the article is another reason Denver shops don’t make the cut – just pure inability to do national-level work in these areas? It’s usually the CMO’s ‘mindset’ that “bigger, away from my city will get a better product.”
You feeling the same way Jay is on this one?