Denver Rescue Mission Outdoor Via Cultivator
With the assistance of Denver photographer John Johnston, Cultivator has just launched a three-part campaign for the Denver Rescue Mission. The agency went out to various shelters and shot portraits of 143 actual homeless men, women and children.
In phase one of the effort, the photographs are composed into the word “Homeless.” Over the coming weeks, some portraits will be removed so eventually the sign will just read “Home” – in keeping with what the Denver Rescue Mission hopes to accomplish for its clients. The effort runs across 29 city and highway billboards, 20 bus stops and posters to be put up in over 100 area churches.
CD: Tim Abare
AD/Designer: Heather Hoyt
CW: Sarah Sibley
Photo: John Johnston, Denver