Bot Beverages Campaign Via TDA

/ Comments (11)

Bouncing off the strategy, “Kidspeak for grownups,” TDA Advertising & Design launches this colorful new campaign for the children’s water, bot. The work features three simple animated figures (for bot’s berry, grape and orange flavors). In movie shorts that will premier in-theater at independent venues (check out one here) and in radio (check out one here), the characters playfully speak in no known tongue – equally unintelligible from spot to spot – with each piece of communication ending in the line “bot is good” after the characters find themselves doing something bad.

The broadcast will be accompanied by print, running as regional newspaper, wild posting and in-store, along with the new botbeverages.com website. TDA also worked on the packaging.

Creative credits for the advertising and package design go to TDA creative director/copywriter Jonathan Schoenberg, creative director Thomas Dooley, art director Alex Rice, copywriter Justin Horrigan, and designer/illustrator Brizida Ahrnsbrak. The animation company is Spillt, Denver, and the web developer is Periscopic, Portland, Ore.

Comments

Reminds of the youtube video for

Of Montreal – Wraith Pinned to the Mist and Other Games

of course, this song is much better than the Outback Steakhouse version.

And as far as pet sharks – I’m sure they’d be worse if they had freakin’ laser beams on their heads.

Colorful. Vibrant. Silly. Always enjoyed TDAs work. A constant addition to Archive. One of the few shops that do good work in town. (urrr.. north of town and a little to the left).

love the look, one super pithy thing though…how come the bottle on the grape poster is outlined in purple and the other 2 bottles aren’t outlined in orange or red?

The campaign reminds me of the happy tree friends, nice work.

I think its a very unique look, that will carry across many mediums well, but without knowing what bot was, I would have never guessed it was water.

The rich, bold colors made it feel more like a thick nutrient loaded smoothie beverage.

nice work. kind of tough not knowing what bot is though. i mean, i had no idea what it was until i visited the site. the characters are awesome and they did a nice job bringing them to life in the broadcast and print.

has anyone noticed that tda has more work on here than anyone?

I’m in full agreement with the last two posts about the ambiguity of what BOT is.

Even from the website, would you know this is a product for KIDS? I only know that because I saw an interview with the creators. I think they missed the mark strategically on that one just a little.

Otherwise, I think most of the stuff is really attention grabbing and cool.

THE RADIO SUCKS THOUGH. It sounds like they just took the audio track from the TV and ran that, and it simply doesn’t work. This would not even begin to make me want to go to the website to see what it is.

I’m very disappointed they couldn’t come up with something created specifically for that medium. Maybe they are just trying to be too cool for their own good.

The execution saves this print concept- the flaws are much more palatable.

An oboe? Heck that’s a funny name. They’re bad? TDA is gonna have hell to pay when the International Double Reed Society comes after them.

The mix of real things and fake (pet shark) doesn’t work. Make up your mind, please.

F*ck. I have a TV spot with lawn darts that’s probably going to get killed now (seriously). Damn you, TDA, damn you.

David… just say no to lawn darts…

Pet shark didn’t both me. Remember it’s advertising. We create the suspension of disbelief.

TDA showing a bunch of stuff here? Maybe because they suck way less than most shops (creatively speaking). I suppose it’s a matter of who’s sending in what and how often.

But that still doesn’t mean David can’t have his lawn darts.

Something fun. Way to take a package design product and make it cool. Anyone one else in Colorado ready to step up to the plate?

this work rules.

One other thing I noticed. If the first statement is going to intentionally omit the “is” (oboe bad)... than the second statement should follow the same approach, (bot good), instead of “bot is good”

I think this would carry the messaging a little better.

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Link = <a href="http://url.com">This is your text</a>
  • Image = <img src="http://imageurl.jpg" />
  • Bold = <strong>Your Text</strong>
  • Italic = <em>Your Text</em>