NEWS
P&B (OF CP&B Fame), You Brilliant Bastards
First, you make us fat with your inarguably fantastic cross-media approach to infiltrating our lives with everything The King, then you turn around and sell us a book explaining how we’ve been tricked into being fat. Pure. Freaking. Genius. (And we’ll admit, we can’t wait to read the book to absorb your insights.)
Read all about how things like a change in plate size and renaming meal sizes (“The large became the medium, the medium became the small and the small became the child size”) have duped Americans into eating more in “The Nine Inch Diet,” the new book by Alex Bogusky (with a little help from Chuck Porter). This article from Creativity Online has all the details.
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hopefully, it’s about low carb solutions vs. low fat.. the food pyramid is wrong. The American Heart Associate is too stubborn to admit their wrong. Will pick this up to see what’s what..
I guess brilliance fades because Jerry effing Seinfeld is going to be the Microsoft pitchman?
http://www.huffingtonpost.com/2008/08/21/jerry-seinfeld-microsofts_n_120...
1) TDE spends a little too much time on their knees for CP&B. Creatively, I’m unimpressed by their stuff as often as I’m impressed by it. What does continually impress me about the place though is their client management.
2) Obviously, I’ve not read the book yet, but seems a dangerous proposition for Bogusky to be “exposing” the conspiracy. As the article alludes to, this could be an elaborate ruse.
But supposing it’s not, I mean, to say this is how fast food companies duped us when your biggest client is a fast food company is…well, it’s biting the hand that feeds you. Those who bite, typically, are fools or the supremely arrogant who have drank their own kool-aid. I’ve never met Mr. Bogusky, but I know from his accomplishments he is no fool.
3) Who cares about another diet/food conspiracy book? This genre reached its zenith with Supersize Me and Fast Food Nation.
The images for the book on Amazon feature a box of fries with it’s golden arches prominently on display. Maybe Burger King is publishing.
If this is not a ruse, it’s a sickening display of ego which seems almost Romanesque. CB+P does good work a lot of the time, sure, but they hype has reached oversaturation. Let the koolaid flow…
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