Activate Drinks Via LeeReedy
For the last two-and-a-half years, Denver and L.A.-based LeeReedy has been working on positioning, packaging and securing distribution and funding for a new bottled water called Activate. When you watch the demo video below, we think you’ll find the concept’s pretty refreshing. We did.
The FAQ they sent says vitamins deteriorate in water, so Activate created a lid that holds the vitamins inside it until they’re released into the water when you twist the cap. Cool. The product is being distributed in SoCal and is gaining decent attention from the glitterati there. Advertising for the product is just strating and will heat up throughout the summer in beach towns.