New Hapa Print from TDA
Here are three new print ads for Hapa Sushi’s Happy Hour from the gang at TDA in Boulder. Running in local alternative newspapers like The Onion, Boulder Daily and Westword, the ads target college-aged readers who, according to the press release, “will not be greatly deterred from partaking of cheap drinks by the prospect of a Janet Jackson moment or a pass gone wrong.” Janet Jackson moment? The PR folks might be a little hopped-up on sake — that’s a not-so-fresh reference for a client that’s all about freshness.
For the record, we typically endorse gratuitous, partial nipple shots. But when presented in an instruction-manual illustrative style, we’re actually a little weirded out.
CDs: Jonathan Schoenberg, Thomas Dooley
AD/Illusts: Haley Garyet, Alex Rice
CWs: Justin Horrigan, Abbey Marks
Headline: Dance Responsibly
Headline: Flirt Responsibly
Headline: Chopstick Responsibly