Cactus Lets the Genie Out of the Bottle

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Let us start by saying we’re not the audience for this new commercial from Cactus for the ongoing Own Your C effort. But here’s our opinion anyway of this second generation versus the previous work that won best of show at Art Directors the other night.

Because the ad never tells kids not to smoke, the campaign relies heavily on driving kids to the website to deliver that message.

Cactus collaborated on “Genie” with director Lena Beug and production company Untitled Films
Beug. Filmed at Del Pueblo Elementary School in Denver


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