Creative Crackdown, Reed Hill Book Cover
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The sixth submission in our running series is up for your honest critique. Once again, our friends from Tequila TBWA\Chiat\Day’s in-house interactive shop, will be joining us to give their take on the work. We also welcome a team from Merkley + Partners in NY to get in on the actino. Here’s the set-up for this book cover from Reed Hill.
The book, “Searching For The New Normal,” was never supposed to be a book. It was the personal journal of a woman in pain, spawned by the suicide of her son. There is no thought, feeling or emotion that wasn’t penned during the three-year span covered in the book’s pages.
Near the end of the journal entries, hope and a new happiness returns through small gifts—peculiar yellow butterflies that appear in the most unsuspected times and places—a sublime reminder that her son is still a part of her life and her decisions. This cover is meant to illustrate the complete and utter sorrow the author has borne, with the subtle reference that one can find a new normal life again after tragedy.
Comments
RE October 16, 2007
I like it too. Breaks through
I like it too. Breaks through the clutter of the usual book cover design you see littered on the shelves of The Tattered Cover.. The paperclip makes it just almost over the top expected.. glad they didn’t throw-in the bone-headed scotch tape trick.
d October 16, 2007
It’s ok.
The stark white
It’s ok.
The stark white paper really of screws it up. The whole thing is rough and distressed except for the crisp white paper.
I don’t really get the ace bandage around a journal?
Butterfly could use some better photoshopping.
TQLALA October 17, 2007
I like the piece. At first
I like the piece. At first glance I can tell it’s a very personal book. And each item will have some significance explained in greater detail as I read it.
Bowen Mendelson October 19, 2007
Yep, it’s a book cover. Can’t
Yep, it’s a book cover. Can’t wait for the movie.
Bowen Mendelson
Sr. Copywriter Merkley and Partners