Iota Hitting Its Stride

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Known throughout the paper industry for its stationery goods, the graphic design studio iota has begun licensing its inventive, playful patterns for products from textiles to wallets. Now this tiny creative shop – located in Basalt, Colorado – has hit the big time.

Two of iota’s thank-you note sets and gift wrap featuring its signature kaleidoscopic patterns will be stocked at none other than Target. Check out the retailer’s shelves until April 2008 or browse iota’s site for other products (their fabrics are fab).

Really cool to see a Colorado company mentioned in a national designer newsletter like Liquid Treat.

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