Bow Down To Factory
The big news they were sitting on at Factory certainly won’t disappoint you, as this city’s creative community starts to crane its collective neck in the direction of 1037-B Broadway wondering what’s next for this white-hot shop. Here it is straight from the pages of Adweek.
BOSTON Seeking a shop steeped in new media as it prepares to press further into the ski and snowboard marketplace, The North Face has tapped Factory Design Labs to handle its ad account following a review.
The San Leandro, Calif.-based retailer of outdoor gear and clothing had previously worked with DDB’s office in Seattle. That shop did not defend, and other review contenders were not disclosed.
North Face spent $4 million last year and $2 million during the first eight months of 2007 in domestic measured media, per Nielsen Monitor-Plus. That figure should more than double moving forward, said Joe Flannery, client vp, marketing.