New Noodles & Co. Site

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Local outfit Xylem Interactive has launched the new site for locally-based Noodles & Co. , with copy written by Eric Kiker.

It’s a pretty deep site, with photos of all their dishes, ingredients, “noodle grams” and a slew of other small touches that give it a really nice feel of completeness. The way you move through the site works well, if a tad bit slow. The voice of the copy ties in perfectly with the design.

Our only real beef here is that the design is so whimsical and playful that if we didn’t know any better, we’d say that Noodles was a kid’s eatery. The only thing that really grounds the site in adult-land is the logo on the top-left which is undoubtedly grownup.

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