This is the very thing that drove us to create this blog. (Denver Egotist Manifesto here). Please observe the following jargon copied and pasted from one of Denver’s largest (and likely one of its most profitable) brand consultancies. How and why do clients continue to buy into this? Your comments encouraged.
“We utilize our proven methodology, which intelligently blends solid strategy and inspired creativity, to create or revitalize brand programs… We are a preeminent provider of the specialized expertise and depth of experience required to leverage your brand assets for optimum impact… We constantly strive to ensure we meet our client’s needs and goals while vigilantly aligning every design decision to the overall brand strategy… Monigle Associates helps companies optimize and sustain their brand assets by excelling in a number of interrelated services. These may be engaged on a comprehensive or individual level, and can address issues ranging from how your brand identity elements are applied, to how your brand promise is being expressed through your employees…” It goes on and on and on.