NEWS
CP+B At It Again For Pearl Izumi
Finally made it over the Pearl Izumi site CP+B did (in partnership with Texture Media) for the shoe brand after seeing their genius print work again today on Advertising for Peanuts. Goddamn, why is it so hard to find copy this good in advertising? Love the strategy too – drawing a line in the sand between joggers and runners.
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The Web design is nothing special, neither is the art direction, but the copy is good and the client management seems spectacular judging by some of the stuff that got approved and how it would make most clients uncomfortable.
FYI – The web site was done by texture media, not CP+B.
Thanks for the inside, Dmeth. We’ll adapt the post.
The dead body line is great. Doesn’t need all of th ebody copy.
Other than that, the rest of lines and art direction are pretty average.
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