sfecko

Description:

Experienced marketing/PR professional specializing in helping mission-driven companies achieve growth through strategic, targeted and authentic story-telling through smart and unique marketing tactics. With an extensive background and deep relationships in the health and wellness category including outdoor, natural products, supplements, LOHAS (Lifestyles of Health and Sustainability) nutrition and healthcare, I have clear understanding of this competitive market and consumer behavior in order to successfully weave a story to articulate a brand promise and identify key market opportunities.