Description:As a self-employed hand drawing designer for seven years, creativity has always been one of my advantages, especially in the wedding industry in Taiwan, where I held over 300 customized weddings. My experience as a wedding consultant brought me a more integrated sense of project management, client relationship management, and media production. Execution is just as critical for the events I’ve managed and for a firm in creative industry. Transforming imagination into a meaningful reality is another skill of mine at Denwell Wedding Company, where I was selected as Most Creative Wedding, and the reason many clients employed me even after I left the company, a testament to the strength of my word-of-mouth customer relationships. I have also designed brand logos, postcards, clothing and accessory merchandise, including a Taiwanese stylist for re-branding her business logo, business card, and social media marketing. I’ve gained solid marketing knowledge from University of Colorado at Denver, where I specialized in branding management, and particularly enjoyed market research and analysis. In a practical application, through an internship in Digital Communications at Denver Art Museum, I worked on market research into the e-mail marketing engagement, to interpret the satisfaction of their subscribers and presented insights and strategies to attract new segments of patrons through the future digital communications. Integrated marketing involving social media and e-mail has become one of the most important tools to increase profitable brand equity. Last but not least, as a native of Taiwan, the creative land, I have more capability in offering a diversity of cross-cultural ideas for any company.
The Denver Egotist URL:thedenveregotist.com/members/rubychen
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Member Since: 7/12/2013