mgreenl

Description:

Planning & Strategy professional with diverse background having worked in Consumer Insights, Account Management and Media Planning. Experience in: * Management of multiple interactive projects for national clients as well as managing key relationships with these clients * Management of brand consultancy projects for nationally recognized clients in the Finance, CPG and Automotive industries * Media planning and strategy development for national, regional and local clients * Overseeing and assembling media/communication plan development * Gleaning insights from unstructured consumer data and providing strategic and tactical recommendations * Maintaining budget control of multi-million dollar marketing/communications plans * Presenting marketing/communications plans to clients and new business prospects