kjcrist

Description:

Karen Crist is a well known leader in the multichannel industry, working with over hundreds of catalog and online companies to improve the profitability of their businesses. She began her career in direct marketing at Sara Lee Direct, then recognized the potential of the then nascent cooperative database marketing field and joined Abacus in 1994. After leading the client services group, she started various new initiatives that lead to her interest in online marketing with DoubleClick in 1999. Her entrepreneur spirit continued and she joined the founding management team of the very successful venture capitalist-backed start up, NextAction. She furthered her work in the online industry with leadership and consulting roles at SHOP.COM, a comparison shopping engine, and DMinSite, an ecommerce platform company.