Description:Established executive seeks opportunity to help achieve and exceed revenue and operations goals within the media, sports, events and/or lifestyle space. Experience includes executive leadership of revenue, player and league operations at startup professional hockey venture, the Denver Cutthroats; marketing and operations oversight at the USA Pro Cycling Challenge; revenue and innovation direction with Bonnier Corporation; and athlete, event and public relations management at Jackson Hole Mountain Resort. • Transitioned consumer-facing departments of Denver Cutthroats from external fulfillment to internal service with appropriate staffing and administrative support, including marketing, public relations, ticket sales and service, sponsorship sales, game operations and finance. • Developed forecasting systems, sales strategies, collateral and trained personnel to create new business opportunities for brand-direct and agency partners with Denver Cutthroats, Bonnier Corporation and USA Pro Challenge. • Led Host City education and operations for 2011 and 2012 USA Pro Challenge events, streamlining operations handbook, monthly update meetings and conference calls and collaboration with main event departments. • Developed “Million Fans” and “Summer of Cycling” digital campaigns for USA Pro Challenge to complement traditional campaign: doubled social media audience, harnessed users for content generation — leading to 10% increase in attendance and 25% increase in economic impact for Colorado. • Launched new digital and event brands at Bonnier Corporation, including Skiing Interactive, Skiing Business, SkiNet Snow Reports, SKI Resort Gala and Skiing Retail Road Show, creating new consumer engagement opportunities and revenue streams.
The Denver Egotist URL:thedenveregotist.com/members/brifkin
Comments Posted: 0
Discussions Created: 0
Member Since: 4/12/2010