University of Colorado, Skaggs School of Pharmacy and Pharmaceutical Sciences
Website & Social Media Coordinator
University of Colorado Anschutz Medical Campus
Website and Social Media Coordinator
Skaggs School of Pharmacy and Pharmaceutical Sciences
This is a new full-time, professional position in the Skaggs School of Pharmacy and Pharmaceutical Sciences (SSPPS). The Website and Social Media Coordinator (payroll title: Business Services Professional) position is responsible for producing engaging content that is readable, searchable, actionable and sharable across all types of online/digital media; web development and management, which includes implementing web content strategy; coordinating, researching new content ideas; writing, developing and publishing web and marketing content to a high standard that appropriately and accurately represents SSPPS; creating editorial content calendars and reviewing with supervisors, following marketing funnels to determine the accuracy and relevancy of existing content; rafting, analyzing and adjusting targeted messaging, compelling headlines and call-to-action links that result in improved website click-through rates and goal conversions; creating graphics and digital images of high quality for use throughout the site; developing systems for organizing and disseminating reusable content; follows best practices with search engine optimization (SEO); measuring, analyzing and reporting key trends in campaign performance by tactic, creative, offer and segment/market to maximize student acquisition; analyzing audience and degree program research and creating targeted content for prospective students with relevant messaging and actionable trigger words, thus improving recruitment campaigns and persuasion architecture for websites; adapting offline materials for effective use online, leveraging existing content and create original content based on SSPPS’ goals; monitoring website for stale and expired content and broken links, and soliciting revisions; maintaining website consistency, ensuring new information does not conflict with existing information in terms of content and writing style; establishing and leading a working group for website content and technical issues and offering solutions for resolution; submitting website development ideas to Website Committee; helping develop departmental guidelines, policies, and standards for the content and presentation of the website; communicating the policies of the committee to other departmental groups; analyzing, developing and maintaining social media platforms, including but not limited to Facebook, Google, Twitter, Pinterest, LinkedIn and others as they become available; staying current with best practices for new media, social media platforms and search marketing; maintaining school-wide e-mail list serves; and performing a variety of other duties as assigned or as necessary in an efficient, professional, customer-friendly manner.
The University of Colorado is committed to diversity and equality in education and employment.
Applicants, please apply electronically at www.jobsatcu.com to job posting number C/U02888. Applicants must submit electronically a letter of interest, resume and the names of three references with their contact information. Any questions regarding the application process can be directed to Jay Rodenburg, Director of Personnel at email@example.com or at 303/724-2648. The application deadline is July 3, 2014 or the first 100 applications, whichever comes first.