Noodles & Company

Regional Marketing Manager

Type of work: Full-Time
Location: United States
Company URL: http://www.noodles.com
Date Posted: April 12th, 2013
Description:

The Regional Marketing Manager plays a pivotal role in steering the marketing efforts of the region. This is a strong communications position where you work cross functionally with both operations and marketing. Working with the Regional Director of Operations and the CSO Director of Marketing, you help set the direction for region-wide marketing initiatives and plans. You also work with the other Regional Marketing Managers and the Field Marketing team to calibrate on centralized company marketing plans and initiatives.

Grassroots, local relationship marketing is the foundation of our strategy and our culture at Noodles & Company. Our overall marketing strategy is focused on doing a few things well: a) getting people to know us b) getting people to try our food c) getting people to come back more often and d) getting people to bring in their friends. It’s pretty simple. And effective.

RESPONSIBILITIES
•Educate, lead, and inspire from 30,000 feet to ground level on all Marketing, Brand, and Sales building initiatives.
•Lead, develop, and coach, the Field Marketing Managers (FMM) to execute marketing strategies for individual markets that are in line with the regional and company vision/direction.
•Develop marketing tools for the region that support the national vision.
•Effectively analyze LRM tactics with Regional Financial Consultant to determine effectiveness.
•Lead trade area definition and advise specific LRM tactics to drive traffic and repeat visits from inside and outside restaurants.
•Develop and monitor inspired training by FMM’s to all new operators.
•Manage regional budget with respect to marketing plan and seasonality.
•Oversee creation and execution of new restaurant opening plans, including pre-opening events and follow up with FMM 30/60/90 days post opening success.
•The Regional position also includes the field marketing leadership of 10 to 15 restaurants, in addition to regional leadership responsibilities.

WORK EXPERIENCE/SKILLS/REQUIREMENTS

•Proven restaurant marketing and/or advertising experience in a growing brand, ideally 5-7 years. Experience in several different restaurant concepts, especially fast casual concepts and/or an operations background a plus.
•Marketing and advertising knowledge with a proven understanding of all facets of media: the costs, the uses, the creative and its effectiveness. Understanding of print, radio, direct mail, PR and Social Media.
•Demonstrated experience in grassroots marketing. Knowledge of how to create it, how to make it work and how to make it the core of the brand.
•Proven management experience, including supervising multiple people within a field organization.
•Able to develop creative promotions and understand how to make them work and how to manage the many details.
•Strong verbal and written communication that builds solid, professional internal and external relationships.
•Computer proficiency, including MS office suite.
•Understand and love food.
•Have the ability to travel 20-30% of the time.

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