HLK

Senior Brand Manager

Type of work: Full-Time
Location: Denver
Date Posted: November 15th, 2013
Description:

SENIOR BRAND MANAGER
LOCATION: NEW DENVER OFFICE

POSITION OVERVIEW
The Senior Brand Manager plays the critical role of implementing our client’s strategic marketing plans on a daily basis. They routinely interface with clients and internal teams to move projects through the agency with the highest degree of efficiency and success – both from a creative and business standpoint. This position involves critical thinking, being proactive vs. reactive, attention to detail, exceptional people skills and business savvy… all of which directly impact client satisfaction and overall profitability. Ultimately, the agency’s goal is to help its clients achieve their business objectives through innovative thinking and flawless execution.

AREAS OF UNDERSTANDING AND COMPETENCE
Clients / Brands
• Objectives and strategies
• Target audiences (internal, channel, end users)
• Client organization, key personnel and systems
• Markets and industries including competition
• Measurement / ROI / Value

Agency
• How effectively to integrate different disciplines
• Processes including creative, production, digital, media and PR
• Campaign planning process
• Billing process and client financial management
• Measuring success and how to attribute ROI
• Quality control measures

Industry
• Significant healthcare experience
• Digital advertising, applications, social media
• Branding, marcom strategy and process
• Traditional and non-traditional media, tools and channels
• Sales and distribution channels
• Consumer behavior, trends

AREAS OF RESPONSIBILITY AND COMPETENCE
Workflow
• Serve as primary client interface
• Execute strategic and tactical plans
• Manage brand managers, assistant brand managers and interns involved in same accounts
• Develop briefs, timelines and proposals/estimates
• Initiate and manage projects profitably – clearly defining objectives and deliverables internally and externally
• Prioritize workflow and manage workloads
• Ensure accuracy of all work and client communication – seeking 100% error free success rate
• Obtain necessary approvals – estimates, site maps, media, scope changes, layouts, etc.

Financial
• Prepare estimates and communicate them clearly to client and internal teams
• Manage client budgets and individual project estimates
• Review and authorize client invoices
• Help generate additional agency revenue through organic client growth
• Remember the client work we do is valuable and worth paying for

Communication
• Work with strategists, media and creative team members to define and agree on tactics / plans that align with business strategy
• Present, sell and defend agency work / proposals to clients
• Prepare and maintain status reports and other helpful documentation
• Manage scope changes quickly, fairly and efficiently
• Interface and coordinate with other agency functions
• Connect regularly with other Brand Managers on the same client team

INTANGIBLES
There are several characteristics commonly found in successful Senior Brand Managers including…
• Understanding and practice of agency core beliefs
• Consistently proactive
• Business-minded – understanding how organizations function, profitability, etc.
• Detail-oriented
• Energetic, winsome, can-do attitude
• Collaborative
• Take responsibility for yourself, your team, the agency and your clients (never blame-shift or shirk responsibility especially during a crisis)
• Creativity in everything you do
• Thinking – taking time to assess critical situations, generating solutions
• Always learning, exploring and growing personally and professionally

How to apply:

Submit resume to info@hlkagency.com

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