Brand Strategist

Type of work: Full-Time
Location: Denver, CO
Company URL: http://www.Gociety.com
Date Posted: June 9th, 2014

About Us:

Gociety is a friend finder for adventure sports: our community uses Gociety to stay active, meet new people, and find awesome things to do outside. The Gociety team is made up of skiers, climbers, mountain bikers, runners and backpackers. If it’s outdoorsy, we’ll be there!

We are a VC funded startup, and have offices in one of Denver’s best creative spaces.

About The Job & About You:

We have an awesome community. We’re building an app. We’re bringing Gociety to cities across the U.S.

Now that you know – your job is to tell the rest of the world!

We have designers, photographers and writers on hand. You’ll strategically use these resources to create and build ads and marketing campaigns in order to drive user acquisition and retention. You’ll create and drive brand concepts through experiential marketing and social media, and you’ll support and manage community growth in new markets.

You’re a creative thinker with an acute sense of strategy, and you have a track record of increasing conversions, raising brand awareness, and optimizing conversion funnels. You enjoy diving into the numbers to find trends and patterns. Do 27 year olds from Muskegon like what we’re saying? You’ll uncover this stat, find out why it’s happening, then make a plan for replicating it across other communities.

Most importantly: you can do all of this on your own. Every day. Gociety is a startup – that means you’re expected to bring a huge amount of knowledge and experience to the table, and that you’ll be able to put it to good use on day one. This should not be your first rodeo!


• Four-year degree in relevant field
• 4-7+ years experience in startups, ad/creative agencies, or user acquisition
• Deep knowledge of outdoor adventure sports market
• Experience with:
- Facebook Ad platform (power editor, custom audiences, remarketing)
- Brand Management, Brand Strategy, Experiential Marketing
- KISSMetrics, Google Analytics, social analytics
- Social media management
- Copywriting

How to apply:

Send Resume, Cover Letter, and relevant work samples/portfolio/case studies to: Alex@Gociety.com

**Please no office visits!

Application deadline: June 30th, 2014

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