Global Advertising Agency
A global advertising agency is looking for a Senior Planner/Strategist for its San Francisco office.
Acting in concert with a team that includes clients, account managers and creatives, the Senior Account Planner takes a lead role in formulating consumer-driven creative briefs and is actively involved throughout the creative process.
The job of Senior Account Planner/Strategist is critically important and requires a rare blend of analytical and intuitive skills, marketing and consumer research experience, principles and pragmatism, thoughtfulness and oratory power.
Collaborate with account management and creative teams, analyst consumer data and conduct primary research with a trained eye
Assist the agency by arriving at the most powerful work by using consumers as a sounding board for ideas
Take primary responsibility within the agency for evaluating the effects of campaigns in the marketplace
Be a strong team player and build trust with creative and account management teams at the agency as well as the with the client
Have a positive mindset
College degree preferred
Interpretive and Strategic thinking skills, with experience in the creation of integrated marketing efforts
5-8 years of account planning experience
Understanding of the effective use of media (direct, viral, print, internet, broadcast)
Up to date experience with new and innovative research techniques
Strong writing and presentation skills
The ability to inspire creative teams
Have physical and mental requirements to meet the above listed job responsibilities
This is a test: please send a resume, cover letter and salary requirements when applying for this position. Thanks.