Global Advertising Agency

Senior Planner

Type of work: Full-Time
Location: San Francisco
Date Posted: November 18th, 2013
Description:

A global advertising agency is looking for a Senior Planner/Strategist for its San Francisco office.

Acting in concert with a team that includes clients, account managers and creatives, the Senior Account Planner takes a lead role in formulating consumer-driven creative briefs and is actively involved throughout the creative process.

The job of Senior Account Planner/Strategist is critically important and requires a rare blend of analytical and intuitive skills, marketing and consumer research experience, principles and pragmatism, thoughtfulness and oratory power.

Responsibilities:
 Collaborate with account management and creative teams, analyst consumer data and conduct primary research with a trained eye
 Assist the agency by arriving at the most powerful work by using consumers as a sounding board for ideas
 Take primary responsibility within the agency for evaluating the effects of campaigns in the marketplace
 Be a strong team player and build trust with creative and account management teams at the agency as well as the with the client
 Have a positive mindset

Qualifications:
 College degree preferred
 Interpretive and Strategic thinking skills, with experience in the creation of integrated marketing efforts
 5-8 years of account planning experience
 Understanding of the effective use of media (direct, viral, print, internet, broadcast)
 Up to date experience with new and innovative research techniques
 Strong writing and presentation skills
 The ability to inspire creative teams
 Have physical and mental requirements to meet the above listed job responsibilities

How to apply:

This is a test: please send a resume, cover letter and salary requirements when applying for this position. Thanks.
humanresourcessf@gmail.com

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