Florence Crittenton Services

Social Media and Marketing Coordinator

Type of work: Full-Time
Location: 55 S. Zuni St - Denver, CO 80223
Date Posted: June 7th, 2013
Description:

Florence Crittenton Services
Job Description
Marketing and Social Media Coordinator

Florence Crittenton Services is a nonprofit that educates, prepares, and empowers teen moms to be productive members of the community. Using a comprehensive and evidenced-based approach, the agency offers a spectrum of wraparound services for the entire teen family, including academics, career guidance and parenting training for pregnant and parenting teen mothers at the Florence Crittenton High School, early childhood education for their infants and toddlers at the Qualistar-rated Early Learning Center, and counseling, education, and parenting support for teen mothers and their family members through the Student & Family Support Services. Florence Crittenton Services helps create cycles of success for teen families!

SUMMARY
The Marketing and Social Media Coordinator is responsible for cultivating stakeholders and establishing and coordinating marketing efforts for Florence Crittenton Services. This includes establishing relationships with local and national media, design and oversight of all marketing materials, social media execution, and championing the consistent messaging of the agency’s brand.

MUST BE BILINGUAL IN SPANISH

ESSENTIAL DUTIES AND RESPONSIBILITIES:
• Participate in the development and implementation of the agency’s marketing plan to support achieving annual operation and outreach to teen moms and their influencers
• Design and coordinate the implementation of community relations activities with internal and external stakeholders. Engage staff, board members, and other volunteers in marketing and community relations activities as appropriate.
• Coordinate all communications to ensure a consistent and cohesive message and image using communications vehicles including, but not be limited to: website, social media, and all collateral material.
• Communicate a clear brand identity and insure that staff understand and adhere to agency graphic standards and public relations policies.
• Social media coordination, creating content that will build and sustain awareness of Florence Crittenton Services, as well as being an internal thought leader on new concepts and social media management.
• Develop and implement a strategic media relations and outreach plan.
• Work with Development Team on planning, implementation, and marketing of special events.
• Participate with program staff to identify and evaluate opportunities to serve their target market, conduct market research, and provide guidance in the development and implementation of the communications and marketing plan.
• Support the public policy plan as needed through activities and connections that are relevant to achieving the agency’s mission.
• Coordinate Florence Crittenton Services’ website design and development and keep the website updated.
• Represent Florence Crittenton Services at community events and programs as appropriate.
• Attend internal meetings as appropriate.

OTHER DUTIES AND RESPONSIBILITIES:
• Maintain a working knowledge of local, state and national trends, laws and issues related to our mission, non-profits and public relations.
• Sustain an active interest and understanding of our target community, it’s members and available resources
• Demonstrate sensitivity to the cultural and situational diversity of clients within each program.
• Handle other duties as assigned.

QUALIFICATIONS
• Excellent verbal and communication skills as well as interpersonal skills. Public speaking skills a must.
• Superior writing skills, with experience writing blogs
• Deep enthusiasm for social media and acquiring knowledge on new media concepts and outlets
• Computer skills, including knowledge of social media web applications, Adobe Creative Suite or other desktop publishing software, Microsoft Office
• Able to produce some in-house graphics and have experience working with printers on concept, design, and production
• Strong organizational skills, attention to detail, and discipline to meet deadlines and establish/accomplish goals
• Decisive and able to take action quickly and appropriately; highly flexible
• Identify opportunities, take initiative to realize them
• Creative with excellent judgment and integrity
• Able to manage a budget
• Ability to work in a fast-paced environment
• Trustworthy, open and honest

EDUCATION and/or EXPERIENCE
• Bachelor’s degree marketing, public relations, communications, or a related field.
• Two to three years of experience in marketing, public relations or not-for-profit communications activities.

This position is full-time, year-round
Start Date: Immediately

How to apply:

Please email or fax cover letter, resume, two writing samples and salary requirements to:
Florence Crittenton Services
Attention: Social Media and Marketing Coordinator
JKirn@flocritco.org or fax 303.321.6989

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