Encoding.com

Online Marketing Manager

Type of work: Full-Time
Location: Aspen, CO
Date Posted: April 26th, 2013
Description:

Encoding.com is seeking a Online Marketing Manager with 3-5 years of relevant experience for a full-time position in our new downtown Aspen office. Encoding.com is the world's largest video encoding service serving large media and entertainment companies (AOL, ESPN, Getty), news organizations (Dow Jones, Reuters, Scripps), and brand marketers (RedBull, Hurley, Puma) with high volume conversion of their video content into the various formats and packaging for delivery on web, mobile, tablet, set top box and tablets

Duties and Responsibilities

Monitor and optimize various online display campaigns targeting conversion
Analyze lead quality through both quantitative and qualitative information sources
Landing page and sign up process optimization and A/B testing
Coordinate content marketing initiatives
Building and maintaining complete advertising expenditure ROI reports
Required Qualifications

3-5 years of experience with paid search, client management
Solid knowledge of pay per click advertising with experience on each platform
Strong Excel skills
Analytical mindset
Knowledge of popular video distribution trends (i.e.: web, mobile, tablet, set top box and tablets.)
Basic HTML coding skills (PHP skills a plus)
Strong written and oral communication skills
Organizational and time management skills
Skilled at identifying and solving problems
Additional Desired Qualifications
SEO knowledge
Affiliate Management experience
Email or banner media buying experience
AdWords certified
Yahoo Search professional certified
Facebook advertising experience
Photoshop experience
Entrepreneurial attitude – eager to go out and look for new campaigns and test aggressivel

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