Crocs

Social Media Specialist

Type of work: Full-Time
Location: Niwot, CO
Date Posted: March 12th, 2014
Description:

SUMMARY

As social expert for the Americas region, Crocs social media specialist will implement best practices which will drive community growth and brand loyalty through social media - communicating brand and product initiatives to key online influencers and serving as a communication point for the Crocs consumer base. In addition, this position will provide insight into the Crocs Community to key departments within the Crocs corporate infrastructure – such as Marketing, Sales, Product Development, E-Commerce and Customer Service. This position requires excellent writing skills, marketing savvy, tenacity, resourcefulness, flexibility, as well as enthusiastic expertise in social media networking sites and supporting tools and applications.

ESSENTIAL DUTIES AND RESPONSIBILITIES but not limited to:

Social Media Program Execution

Coordinate the development and implementation of social media engagement strategy and policies and plans integrated with existing marketing campaigns ,as well as bring life to new product launches, media plans and initiatives exclusively through social.
Act as internal advocate for the understanding of social media activities and how they affect the company’s marketing and communication activities
Recommend and deploy an appropriate mix of communications strategies and tactics with blogs, social media networks, discussion groups and media buy partners to drive traffic to Crocs.com and help to build overarching brand awareness
Maintain extensive domain knowledge in social media. Be a resource for others who need to understand new networks, services and social strategic approach and their potential impact on the business
Act as community manager and customer service liaison for all social networking sites, responding promptly to all questions, comments and concerns, as well as moderating and inspiring community conversations.
Set KPI targets and timelines for social media programs and key initiatives
Develop a set of best practices and devise recommended rules of engagement for the use of social media; document the process based on the results that are achieved
Serve as the primary contact for external service providers and vendors who support the monitoring of and engagement with social media

Blogger Relations

Lead strategy on online influencer partnerships: including annual blogger program development, content strategy, editorial calendar, new talent research + outreach and program budget management
Act as day-to-day resource for bloggers, including event reminders, monthly shoe orders and fulfillment, and event liaison for online and in-person program style events.
Develop yearly KPI and track program success through web display badges and traffic measurement, as well as qualitative community commentary measurement.

Brand/Company Evangelizing

Use social media engagement to present consistent brand themes across multiple social networks including but not limited to: Facebook, Instagram, Pinterest, Twitter, and YouTube
Consult with internal groups on appropriate responses and integration of social media assets
Advise on the likely response of online communities to the company’s plan
Integrate Social Media activities into Marketing and Brand initiatives. Work with Marketing to create appropriate campaigns for specific Social Media venues
Track engagement by appropriate groups (internal and external)

Reporting

Continue standard reporting process and measurement metrics through Facebook Insights and social marketing platforms
Provide leadership with reporting recommendations based on current trends in social KPI and adjust measurement accordingly
Create and update and monthly reports
Coordinate with internal groups (I.e. – Marketing, E-Commerce, Customer Service) to integrate social media research.

THE IDEAL CANDIDATE?

Has an understanding of social media in relation to the broader media mix; understanding of the interplay between online/social media and traditional media
Has a strong knowledge of user-generated content, Web video and viral marketing on the Web; stays up to date on changes in technologies
Is able to counsel senior management and marketing leaders on effective use of social media
Has excellent verbal and written communication skills and an ability to work individually on a project or in a team environment
Is eager to meet and exceed objectives and take on more responsibility
Brings to the position outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
Has a bachelor's degree in public relations, advertising, communications, marketing or business
Has 2+ years of full-time experience in public relations, social media marketing, or digital marketing
Experience with social media marketing platforms and tools including Hootsuite, Shoutlet, and URL link shortening/tracking tools, bookmarklets
Familiarity with Wordpress
Experience with ADID campaign measurement through Omniture a plus, but not required

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