CCT Advertising

We are seeking an experienced Digital Strategist to identify and define innovative and highly effective digital marketing strategies for our clients, and to ensure the highest quality production and execution of digital tactics.

Excellent client management, strategic thinking and communication skills are required, supported by a strong technical foundation. The role requires an innovator, a trendsetter, and a progressive thinker who can connect digital to all other aspects of client business and drive growth opportunities.

Responsibilities:
• Perform detailed evaluations of client business environment including customer needs, capabilities/assets, and competitive realities to identify unique market opportunities and threats.
• Analyze and integrate customer insight data, primary and secondary research, qualitative and quantitative data, brand strategy, account planning, creative execution, evolving technologies, and client objectives.
• Apply breakthrough consumer insights to a holistic approach, integrating diverse channels.
• Evangelize the digital point of view, both internally and to clients, and foster a culture of intellectual curiosity, collaboration, and strategic thinking within the agency.
• Help the agency develop compelling new service offerings and solutions.
• Understand industry/market best practices and strive to incorporate them seamlessly in agency processes.
• Partner with Creative, Technology, Media and Account Management to ensure successful project execution and development.
• Contribute to new business development, recruiting, team skill development, and digital "evangelization" initiatives.

Requirements:
• 5+ years of experience in similar position.
• Extensive knowledge of, and preferably, hands-on experience with a wide array of digital communication methods.
• Balance of technical skills with marketing agency experience and a general enthusiasm for relationship marketing, advertising, branding and communications.
• Ability to integrate and combine best practices from direct marketing, promotional marketing and CRM via a digital lens, tapping into specialists in those disciplines to provide sound strategic planning.
• Ability to see digital tactics as part of the overall strategy/campaign.
• Good listening skills, ability to gather project requirements, able to predict (and suggest alternatives) when requirements exceed budget.
• Conversant in "technical-ese" but articulate and able to speak in plain English (and explain complex digital concepts to non-technical people).
* Present and participating in relevant social media venues.
• Well versed and continually feeding personal knowledge of digital trends.
• Portfolio demonstrating experience in mobile, web, and social.
• Familiarity with testing protocols, diligent about technical details.
• Ability to thrive in a fluid and entrepreneurial environment.