Boa Technology Inc.

Position Summary:
The Boa Technology Marketing Manager manages the company’s annual North America marketing plan. In addition he/she plays a key role in cultivating and managing relationships with Boa brand partners. The Marketing Manager is responsible for maintaining Boa’s relationships with its branding, advertising, digital marketing, and public relations agency partners in North America. Finally, the Marketing Manager supervises the Boa Marketing Coordinator.

Essential Duties and Responsibilities:
1. Manage Marketing Department workflow, including weekly activities and deliverables. Ensure projects are delivered on time, within budget and according to the company’s marketing strategy.

2. Communicate regularly with other Boa Technology Departments and key Boa business partners to identify opportunities, challenges, and needs where specific marketing efforts will help to achieve goals. This includes supporting the Boa Technology sales team with materials requests and responds to any appropriate market research needs.

3. Manage and execute Boa marketing plans. Monitor and, where possible, quantify effectiveness of Boa marketing plan.

4. Establish and maintain relationships with assigned Boa partners. Provide professional contact and respond to their requests for marketing support as necessary and appropriate.

5. Distribute and enforce Boa Brand Standards and ensure compliance from all partners.

6. Maintain and consistently monitor Boa’s relationships with partner agencies in North America, including branding, advertising, digital marketing and public relations agencies.

7. Manage North America sales and marketing events on behalf of the company, including special event sponsorship and/or a coordinating retail events.

8. Monitor and supervise constant evolution, accuracy, and timeliness of Boa Technology website.

9. Develop and review marketing content with Boa Marketing Director and key sales personnel.

10. Provide weekly marketing updates to Marketing Director.

11. Supervise Boa Marketing Coordinator.

Supervision Received:
Reports directly to and receives supervision from the Boa Technology Marketing Director.

Qualifications:
Education:
+ College degree required.

Experience:
This is a mid-level marketing manager position. The most logical fit for this position is an individual with previous manager experience or an agency account executive background. In our search to fill this position, Boa will evaluate candidates based upon the following criterion:

+ At least seven years of marketing-specific experience, with a record of gradually increasing responsibility in management and strategic planning.

+ Professional experience or hands-on understanding in business categories in which Boa Technology conducts business, including sporting goods/footwear, outdoor, utility, and medical braces and other devices.

+ Background with a young, rapidly changing, and quickly growing company.

Knowledge, Skills, and Abilities:
+ Proven excellence in helping companies to achieve business objectives.

+ Knowledge of traditional branding, public relations, digital marketing, and social media required.

+ Proven ability to perform in an environment that demands varying marketing skillsets and quickly transitioning from one to the next, including but not limited to: Presenting creative concepts to a group, and managing a collaborative environment toward reaching an acceptable consensus; Evaluating creative proposals on the basis on whether they will help to achieve predetermined marketing and business goals; Writing a focused creative brief to address unique business challenges and opportunities.

+ Formulation of promotions.

+ Implementation of grassroots strategies.

+ Collaborating with both in-house creative resources and agency support.

+ Comfort in a brainstorming environment.

+ Outgoing interpersonal skills and comfort level presenting to groups (by phone or in person), and occasionally talking with media or other Key Influencers.

+ Willingness/ability to travel (regionally and nationally, 3-5 times per year; possibility of one international trip per year).

+ Team-oriented, collaborative, flexible and open minded.

Our Company:
Recently recognized in Outside Magazine’s “Best Places to Work” issue (we were #4), Boa Technology Inc. is the creator of the award-winning, patented Boa Closure System. The revolutionary Boa® Closure System, backed by the Dialed In For Life Guarantee, optimizes product design and enables a more “dialed in fit”. The ultimate result is superior performance and a level of customizable comfort never before experienced in the footwear and medical industry. Visit Boatechnology.com for more information.