Blue Moon Works, Inc

Blue Moon Works Inc. is a digital marketing agency with a team of experts helping customers optimize their company websites and digital marketing programs. We are seeking a Senior Website Analytics Analyst to be part of our growing agency.

Job Description:

The Senior Web Analytics Analyst is responsible for working within all major web analytics platforms, including Google Analytics, Omniture, and Coremetrics to analyze data to support our clients’ e-commerce and business initiatives. This position will be part of a team whose primary focus is to generate highly qualified traffic to our clients’ websites from multiple online marketing channels, such as pay per click, email, social media and affiliates. The Senior Web Analytics Analyst will provide data and insights that empower the stakeholders to make critical marketing investment decisions based on actionable business intelligence.

Principle Duties and Responsibilities
1. Identify trends in online marketing campaign data and communicate insights based on those trends
2. Analyze customer-level transaction behavior and recommend actions to take based on the analysis
3. Set up, tag and fully implement Omniture Site Catalyst for e-commerce websites. This includes defining the business requirements, mapping out and defining variable usage, installing and testing tracking codes, creating dashboards and reports, and providing on-going configuration recommendations.
4. Audit customer’s existing implementation of Omniture, Coremetrics, or Google Analytics web analytics systems. Provide a list of recommendations to improve tracking and implementation to better collect more granular data and identify more correlations and sub-relationships that can be easily implemented
5. Facilitate coordination of back-end data systems, with the objective of improving integration techniques across multiple data platforms (such as the processing an email customer file in support of customer preference tools)
6. Participate in regular meetings to discuss e-commerce trends and the production of regular web analytics reports with objective of keeping key decision makers well-informed of website performance, consumer behaviors, marketplace trends and opportunities
7. Must be able to articulate recommendation and strategies related to:
1. Website Merchandising Strategies
2. Testing & Optimization of landing pages
3. Testing & Optimization of navigation paths
4. Testing & Optimization of shopping cart funnel
8. Serve as conduit/liaison between digital marketing team and data analytics partners including Google Analytics, Coremetrics, and Omniture ensuring consistency of data across all marketing programs, as well as the adequacy and accuracy of data available for decision making
9. Serve as conduit/liaison between online marketing team and CRM team, providing actionable information in both directions between departments.
10. Develop, distribute, and maintain e-commerce KPI dashboard(s)
11. Ongoing review and revision of existing reports to ensure consistency and efficacy of information distribution to key stakeholders
Job Requirements
• Bachelor’s Degree in a quantitative field required
• Minimum 5 years business/marketing analysis experience required
• Minimum 2 years interactive/e-commerce experience required
• Experience in web analytics implementation including Google Analytics, Omniture, and Coremetrics and troubleshooting required
• Demonstrated ability to present actionable information to business stakeholders required
• Exceptional written and verbal communication/presentation skills required
• Ability to identify opportunities and act on them is required (self starter)
• Ability to prioritize projects with minimal supervision; must be impeccably organized
• Expertise in Excel
• Background in statistics preferred
• Web analytics certification including Google Analytics, Omniture, Coremetrics preferred
• Computer programming experience in Javascript, Python, PHP, API including SOAP and REST, databases are pluses
• Experience in a retail environment is a plus