Banner Media Group

Banner Media Group
Sports Account Director

Company Background

With leading edge brand ideation, elite relationships for sponsorships and endorsements, and extensive marketing activation and strategic planning capabilities, Banner Media Group (Banner) challenges its sports and entertainment clients to live by the simplest of philosophies—to go to market under one banner.

Whether creating a personal brand, structuring or activating endorsement opportunities, or launching independent business ventures beyond their core careers, Banner believes there are few things more essential for world-class athletes and entertainers than the power of a unified branding, marketing and strategy approach.

An accomplished team of visionary brand builders, former professional athletes and successful strategists lead Banner Media Group in delivering strategic direction and creative deliverables for some of the most significant names in the sports and entertainment industries.

Sports Account Director Role

As an integral part of the team, the Sports Account Director will be a driving force in both securing and managing Banner’s sports and entertainment clients while contributing to the overall growth and direction of the agency. An eagerness to and demonstrated success in working with athletes, agencies, and corporate sponsors across relevant marketing areas—personal brand development, marketing activation, online properties, public relations, social media and endorsements—is central to the role.

A position is currently available for a dynamic, Sports Account Director who can lead the agency vision for athlete and entertainer marketing while delivering superior work products both independently and with other team members. Specific areas of focus include—strategic selling of agency services to athletes, agents and entities, sponsor pitch development, proposal writing, and account team collaboration—as well as contributing to agency growth through team brainstorming and ideation, best practices / case study research, external resource management, etc. The Sports Account Director will be an essential internal resource for all sports marketing business at Banner and will report to the Chief Marketing Officer.

Exceptional industry knowledge—particularly around sponsorship/endorsement prospecting, selling and contracting—written and verbal communication skills, as well as the desire and ability to build agency processes and understandings, are required. A passion for professional sports and a demonstrated background in delivering revenue through developing sponsor relationships and general marketing services are mandatories. Sports marketing, sports agency or sponsor-side experience in a fast-paced environment, along with an organized work style and a commitment to crisp execution, are essential for the role. Collaborative teamwork and area leadership within Banner itself will be valued highly.

Duties and Skills

• Consistently deliver remarkable results for the agency and its athlete, agent and sports entity clients.
• Strategic and tactical execution of agency service and sponsor endorsement pitches.
• Coordination of account management and agency service needs both from an internal, self-generated standpoint as well as from the agency team and external partner oversight perspective.
• Proposal and contract development with athletes and sponsors.
• Collaboration with account team focused on the implementation of athlete/agent marketing programs, materials creation, web development, sponsorship activation, etc.

Qualifications

A minimum of seven (7) years experience in sports sales roles with a 4-year degree in a related field or equivalent work experience. A high emphasis will be placed on the candidate’s demonstrated work samples, sales and strategic abilities as articulated through pitch development, and knowledge of and direct contacts within the athlete marketing space. The ability and inclination to multi-task in a fast-paced environment while maintaining a great attitude is essential.