Social Media Marketing Specialist
The primary purpose of all jobs in our oganization is to serve our members. This is either done by direct contact with our members or by supporting those employees who do.
PURPOSE OF POSITION
The Social Media Marketing Specialist oversees member and community engagement and development through social media & Web channels to ensure that the following goals are consistently met:
Presents AAA and AAA Colorado in a positive light.
Enhances AAA Colorado's digital marketing capabilities.
Informs members and the community of the many benefits of their AAA membership.
Helps build the AAA brand in the digital community by communicating the positive activities in charities & community support.
Encourages members to use our Travel Agency, Auto Source, Insurance and other revenue-generating business lines of the Club.
Provides informative, accurate, high-quality social media responses on business lines and advocacy efforts.
Assists in the development and implementation of the social media strategic plan.
Grow and engage the Social Media communities via AAA-appropriate daily posting, monitoring and responding.
Research and write original material for use in member communication and social media outreach, including newsletters and other digital communications vehicles as required.
Work with AAA Colorado's business lines to plan and create social media campaigns and messaging.
Work to build Web site & social media links and enhance SEO capabilities.
Serve as back-up to support digital marketing team.
Analyze and report on social media efforts and results to management.
Adhere to AAA Social Media Policy, ensuring compliance with all AAA guidelines.
Support company marketing and membership goals.
Create and manage social media editorial calendar.
Degree in journalism, digital marketing, communications or a related field.
2-5 years professional social media marketing/community management experience.
Demonstrated customer service skills and mindset.
Outstanding writing ability (samples required).
Knowledge of AAA products and services.
Highly organized, able to meet deadlines and prioritize workflow.
Exceptional attention to detail and commitment to accuracy.
Experience and facility with a broad range of Social Media platforms, tools, widgets, analytics applications, etc.
Office environment; 90% sitting; 10% walking, standing, stooping, etc.
PAY RATE: $40,000 - $50,000
Please submit cover letter along with resume to email@example.com. Please include "SMJOB" in the subject line.