HostWorks, Inc.

Creative Director

Responsibility

The primary responsibility of this position will be to establish the creative direction for the entire line of online services and programs for a major, public facing website.

Overview

The Client has recently approved a project whereby its existing Web site will be replaced by a new design, architecture and content management system. The existing site is rich in terms of back-end functionality, so those components will be retained.

The project team, which consists of The Client (site owner and administrator), Cactus (advertising, branding and promotions) and HostWorks (web development and hosting) desires to identify an Expert-Level Creative Director to establish the Web site’s look and feel, with a specific eye on engaging key market segments with features that will promote the client, increase target market activity and recruit/retain new customers.. The project team is especially interested in promoting web activity into emerging demographic markets such as young adults (21-29) while simultaneously retaining the attention of its older core audience.

Details

This position is a Contract Position for approximately 2 to 3 months, followed by a series of (yet to be defined) interim activities throughout the project lifecycle, which is projected to be 9-12 months as a comprehensive promotion plan is implemented.

Creative Director Responsibilities

• Concept and design a Web site experience to appeal to key market segments
• Work with a Usability Technologist to integrate the design components into efficient site visitor experiences
• Assist in the development of a long-term strategy to maximize website appeal and social media components
• Specify the design components and prepare the page comps and subsequent iterations

Desired “Expert Level” Skills and Experience
• Undergraduate degree in Fine Arts or related field or equivalent visual design and management experience required; graduate degree preferred
• At least four years management experience working with in e-marketing and online advertising
• Must possess a thorough understanding of interactive communications and delivery systems, processes, and user interface design as well as industry best practices
• Experience with layouts, graphic fundamentals, typography & limitations of the web; must understand Flash and have the ability to storyboard or translate ideas to Flash Designers and develop innovative motion graphics solutions
• A strong working knowledge of experience design, brand development, interactive commerce and creative process
• Ability to lead projects from concept to completion; apply best practices in user interface and interactive design, including image optimization
• Experience with software such as Photoshop, Illustrator, InDesign & Flash
• Experience with HTML, DHTML CSS and Actionscript
• Ability to make evaluative judgments
• Ability to communicate effectively, both orally and in writing