Hero Design Studio
Freelance Search Specialist
Hero Design Studio is seeking an experienced Search Specialist to work on a freelance basis. The Search Specialist will work closely with everyone on our creative and account team in meeting and exceeding client goals. They will participate in the planning and execution of site design projects, inbound marketing and PPC campaigns.
• Execute search media campaigns including initial planning, implementation, monitoring, optimization, analysis, and reporting.
• Identify new content needs for client websites, as needed.
• Implement and manage PPC campaigns
• Create monthly reports analyzing campaign performance along with recommendations for improvements.
Skills and Experience
Minimum of three years of digital marketing experience, with in-depth knowledge of multiple search engines
• Knowledge of SEO strategy and implementation
• Knowledge of Inbound and Content Marketing Strategies
• Knowledge of conversion analysis and landing page analysis
• Experience with link building (partner links)
• Experience implementing and managing paid search accounts across multiple search engines, specifically with Google AdWords
• Manage and optimize the existing internet marketing campaign components, including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, etc.
• Familiar with common keyword generation, estimation, competitive analysis, and trending tools
• Experience implementing and analyzing display PPC tactics (YouTube, Facebook, etc.)
The person who is the right fit will be a self-starter with strong communication skills and close attention to detail. Additionally they'll have an interest in being an independent yet collaborative member of our creative team.
How to apply:
Individuals only. No agencies. Send your resume, website url, client case studies and/or references to firstname.lastname@example.org with “Search Specialist” in the subject line.